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Win/Loss Analysis

Did you know that companies that continuously assess their won and lost businesses on average have 5-10 % higher annual sales growth?

The purpose of this survey is to find out the reason why your prospects choose to become your customers, but also to find out why others decide to decline your quotes. The results will help you sort out what improvements you should make and what you should keep for the future. 

This survey evaluates aspects such as:

  • If the customer has decided to: 1) cooperate with [Companyname], 2) await the decision, 3) select another supplier or 4) not proceed with any provider in the buying process
  • Main reason for the decision
  • Evaluation of the product/service, the offer, the contact person, [Company Name] as a supplier and timing

Example of introduction text:


Since you recently have been in contact with us at [Companyname], we are keen to hear your thoughts. It is our top priority to satisfy our customers , and to find out if we have met your expectations, we would like to have your feedback.

This survey will take about 5 minutes to complete.

Kind regards,