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Brand Evaluation

A brand evaluation provides valuable insights for the development of your communication. By conducting an analysis of how your brand is perceived by the market, you can gain important information for e.g. repositioning, adjusting your message or target audiences.

Suggestions:
  • Define your target group for the survey. Which customer segments/groups do you want to investigate?
  • Make sure you ask the right background questions. With the help of background questions you can break down the results, in depth.

This survey evaluates aspects such as:

  • Target group's awareness of brands in the same product category
  • The target group's awareness of the brand
  • Overall image of the brand
  • In what way the brand is consumed today
  • Evaluation of attributes associated to the brand
  • The target group's interest in purchase and recommendation
  • Perceived brand values